FOR PRACTICE OWNERS · PRINCIPALS · PARTNERS · PRACTICE MANAGERS
For practices doing £450,000+ in annual production who want to 4X, not add ten percent and call it a year.
Ninety days to get the money that is already inside your practice back through the door. Nine months to build the thing that stops it leaking again: the offer, the conversation, the diary, the team, the marketing, and the reporting a buyer will actually read.
In that order.
15 minutes · You leave with your leak number whether we work together or not
SPOKEN AT
1st SOD 2026 SZABMU
9th Annual PADR Conference
ON THE RECORD
Between Patients, unedited interviews with practising dentists
WRITTEN
The $2 Dentist
IF ANY OF THESE ARE TRUE, KEEP READING
None of that is a clinical problem. Every one of them decides what you get paid.
15 minutes · You leave with your leak number whether we work together or not
THE DIAGNOSIS
You are already producing the revenue. It is escaping before it reaches you.
It escapes as unfilled chair time. As treatment you diagnosed and nobody booked. As patients who drifted away and nobody called. As a pay model nobody has recalculated since 2021. As a practice that cannot run for a fortnight without you standing in it.
Buying more new patients does not fix a single one of those. It runs more water through the same leaking pipe, at a higher acquisition cost every year.
THE MONEY IS ALREADY IN THE BUILDING.
We go and get it before we spend a penny of yours on marketing.
15 minutes · You leave with your leak number whether we work together or not
THE MECHANISM
Two phases. Twelve months. Never out of order.
PHASE ONE · DAYS 1–90THE RECOVERY ENGINE
We pull your practice management data and show you exactly where production is escaping: chair utilisation, unconverted treatment plans, lapsed patients, FTA cost, hygiene gaps. You see the number before you spend anything with us.
The Recovery Engine goes through every patient record you already have: the treatment you diagnosed and nobody booked, the patients who stopped coming and nobody called, the plans presented and never closed. It turns them back into booked appointments.
OUTCOME: £100,000+ back through the door. Guaranteed in writing.
PHASE TWO · MONTHS 4–12THE OWNER'S BUILD
Case acceptance scripts, scheduling that protects your high-value sessions, associate and hygiene pay models that work, recruitment, and the team culture that stops the leak reopening the second we stop looking at it.
Owner dependency reduced. Profit systematised. Reporting a buyer can actually read. Multiple moved from 4.5x toward 8x. An asset is a practice that survives your absence. That is the only definition that pays.
OUTCOME: a practice that runs without you, and is worth a number you chose.
15 minutes · You leave with your leak number whether we work together or not
PHASE ONE · DAYS 1–90
The money is already in the building. We go and get it first.
Every other practice consultant spends your first quarter producing a document. We spend it producing revenue.
The Recovery Engine goes through every patient record you already have: the treatment you diagnosed and nobody booked, the patients who stopped coming and nobody called, the plans presented and never closed. It turns them back into booked appointments.
Not new patients. Yours. Already acquired, already diagnosed, already paid for once.
Your team makes none of these calls. Not a penny goes on advertising.
You will know inside the first fortnight whether it is working, because you will see the appointments appear in your own diary before we tell you about them.
We find £100,000 of recoverable production in the first ninety days, or you do not pay for it.
Not “we'll try”. It is in the agreement you sign.
15 minutes · You leave with your leak number whether we work together or not
PHASE TWO · MONTHS 4–12
Phase One got you paid. Phase Two stops the practice needing you in it.
Recovered money is a one-off unless you fix what let it leak. Months four to twelve are the build: six things that decide whether you own a practice or a job with staff.
What you sell and what you charge for it. Fee positioning against your actual market, treatment mix, the private and NHS split that works for your postcode, and what you stop offering, because that decision makes more money than most marketing.
Case acceptance. What is said when a patient hesitates on a treatment plan, word for word, by you and by every associate and nurse. Written, rehearsed and measured. “Let me think about it” is a scripting problem, not a patient problem.
Scheduling built around your highest-value sessions instead of whoever rang first. Chair utilisation, hygiene flow, short-notice cancellation and FTA control, and reporting that tells you on a Monday what last week actually cost.
Recruitment that works: adverts, screening, interviews. Associate and hygiene pay models recalculated against real lab and materials cost. Onboarding, performance conversations, and the culture that means the good ones stay.
Only once the leak is closed. There is no sense putting new patients into a practice that cannot convert or retain the ones it has. You would just be paying more, per patient, every year, for the same result.
Owner dependency reduced deliberately, month by month. Profit systematised. Reporting a buyer can actually read. This is the pillar that moves the multiple, and nobody does it until eighteen months before they sell, which is too late.
Phase One is what you get paid.
Phase Two is what you get to sell.
15 minutes · You leave with your leak number whether we work together or not
WHERE THE WORK SITS
Nobody can outsource being the owner. What we can remove is every job that was never yours in the first place, and stand next to you for the handful that are.
WEEKLY CALLS · MONTHLY REPORTING · DIRECT ACCESS BETWEEN CALLS
15 minutes · You leave with your leak number whether we work together or not
THE RIGHT FIT
Principals, partners, practice managers and multi-site owners. NHS, private or mixed: the leak looks different in each, the sequence doesn't change.
SAVE US BOTH THE TIME
THE SHAPE
Q1
Leak found. List called. First money back through the door.
Q2
Case acceptance, scheduling, pay models, recruitment, team.
Q3
It runs with you out of the room. Reporting that runs itself.
Q4
Owner dependency down. Multiple moved. Numbers a buyer reads.
You set the ninety-day milestones, not me. I build the sequence and we work it on a weekly call. We reset every ninety days, sharper each time.
Sometimes we push a call deliberately. If we have just rolled out a new pay model or made a hire, it needs a fortnight in the wild before we decide anything. The programme bends around what your practice is actually doing. It is not a curriculum on a timer.
Everything is tracked, recorded and documented. Every script, model, schedule and system built in the twelve months is yours permanently, whether we carry on afterwards or not.
IN WRITING. IN THE CONTRACT.
It sits in the agreement you sign, not in a paragraph on a website. Ask for the clause on the fifteen-minute call and I will send it before you commit to anything.
15 minutes · You leave with your leak number whether we work together or not
WHY ME
My grandfather sold his dental practice in 2018. He didn't want to. He had built it over decades and it went for a fraction of what it should have, because it depended entirely on him.
Four generations of my family have been in dentistry. I am the one who isn't. I have never prepped a crown and I never will. I build and run companies, five since 2019, and I came back to this because of what happened to his.
That is the point, not a gap in the CV. You do not need another clinician telling you how to do dentistry. You are better at dentistry than I will ever be. What you have never had is someone whose entire job is the half that happens around the chair, sitting inside your business for twelve months and accountable for a number.
Every week I sit down with practice owners on Between Patients and ask what actually happened to their money. Most have never been asked.
You should sell because you chose to, at a number you chose.
Moiz Khurram · Founder, Denticula
15 minutes · You leave with your leak number whether we work together or not
ON THE RECORD
NO PITCH
FIRST 5
You talk. Annual production, surgeries, associates, how many days you are personally in the chair, what you want in five years.
NEXT 7
I tell you where I think the leak is and roughly what it is worth. If we are a fit, I tell you what it would cost and what happens next.
LAST 3
Your questions.
I will not ask you to decide on the call. I will not send a contract that day. If we cannot help you, I will say so in the first fifteen minutes and tell you who can.
INTAKE
Not a marketing device: a capacity limit. Each programme means weekly calls, your data, your team, your recruitment and my name on the outcome. Two is what can be done properly.
The fifteen-minute call is free either way.
QUESTIONS
Both, on purpose. We run the data, the outbound calling, the scripts, the diary rebuild and the recruitment. You make the ownership decisions with me on the call while you make them.
From your own records. The treatment you diagnosed and nobody booked, and the patients who stopped coming and nobody called. We work those lists for you, outbound only: we do not touch your reception or your inbound calls. Your team keeps the patient relationship and makes none of these calls.
Most consulting ends at the recommendation. Ours starts there. If a report and a list of actions were enough, you would have done it already. That is a criticism of the model, not of you.
Because each one is weekly calls, your data, your team and my name on the outcome. Two is what can be done properly. It is a capacity limit, not a tactic.
All three. The leak looks different in each: UDA delivery and clawback risk in NHS, case acceptance and fee positioning in private. But the sequence does not change.
Come to the call. Bring the owner if you can. Most of what we change needs an owner signature, but managers are often the ones who see the leak first.
Ask on the call. The mechanism is not UK-specific, though some recruitment and pay-model work is.
You do, permanently, whether we continue afterwards or not.
Free. No pitch. If we cannot help, I will tell you inside the first fifteen minutes and point you at someone who can.
15 minutes · You leave with your leak number whether we work together or not
2 practices onboarded per month